This BioLink "Baptism" commercial first aired the Philippine Television on 2004. This video shows the two couple with white skin letting their baby with dark skin have his baptism. The strategy of this advertisement is to attract people to use their new soap that can whiten their skin with daily use. This video caught attention by having racist message that is saying that having whiter skin is better than having the natural filipino skin, but the fact that this video is only trying to send the message that using their soap will really work if you use it daily other than its racist meaning. This video was seen on the Philippine Television and on the Internet.